AI Transcription for Sales Calls and Client Demos
Last updated: February 13, 2026
Sales conversations are where deals are won or lost. Menutes captures every detail, including prospect requirements, objections, pricing discussions, and verbal commitments, so your team can focus on selling instead of note-taking. Share structured call summaries with managers and teammates instantly after every meeting.
Common challenges
- Taking notes during a sales call divides attention and reduces engagement with the prospect
- Key prospect requirements and objections get lost or misremembered after calls
- Handoff between SDR and AE loses critical context from discovery calls
- Managers can't coach effectively without hearing actual conversations
- Post-call CRM updates take 15-20 minutes per call, reducing selling time
How does AI transcription help sales teams close more deals?
The average sales rep spends only 28% of their time actually selling, according to Salesforce research. A significant portion of the remaining time goes to administrative tasks like updating CRM records, writing call summaries, and briefing colleagues. AI transcription reclaims this time.
Menutes captures every sales call, whether it's an in-person meeting with a prospect over coffee, a virtual demo on Zoom, or a phone call. The AI generates a structured summary with key discussion points, prospect requirements, objections raised, and agreed next steps.
This means reps can be fully present during conversations. Instead of splitting attention between the prospect and a notepad, they can focus entirely on listening, building rapport, and advancing the deal. The AI handles the documentation automatically.
What does Menutes capture during a sales call?
Menutes produces two outputs from every sales call: a full speaker-labeled transcript and a structured summary. The summary automatically identifies and organizes:
Decisions made: pricing discussed, terms agreed, next meeting scheduled. Action items: follow-up materials to send, introductions to make, proposals to draft. Key requirements: specific features or capabilities the prospect needs. Objections raised: competitive concerns, budget constraints, timeline issues.
For sales managers, the full transcript is a coaching goldmine. You can see exactly how reps handle objections, whether they're asking the right discovery questions, and where conversations stall. This is far more valuable than relying on the rep's self-reported summary of how the call went.
For SDR-to-AE handoffs, the transcript and summary ensure zero context loss. The AE gets the prospect's exact words, not a filtered interpretation.
Can Menutes handle in-person sales meetings?
This is where Menutes differs from sales-focused tools like Gong or Fireflies. Those platforms require virtual meetings to function, as they need a Zoom, Teams, or Meet link to join. But many sales conversations happen in person: lunch meetings, office visits, conference encounters, and site visits.
Menutes records directly from your phone. Place it on the table, press record, and the AI handles the rest. Speaker identification works in real-world environments, including coffee shops, conference rooms, and outdoor spaces.
For sales teams that split time between virtual and in-person meetings, Menutes provides a single tool for both. You don't need Gong for virtual calls and a separate solution for field sales. Every conversation gets the same AI treatment regardless of how it happens.
How do sales teams typically use Menutes?
A typical workflow: the rep opens Menutes before the call begins and starts recording. During the conversation, they're fully engaged. No note-taking, no laptop open between them and the prospect.
After the call, the rep opens the summary, verifies the key points (usually takes 2-3 minutes), and emails it to relevant teammates. The summary serves as the CRM update; managers and other stakeholders can see exactly what happened.
For teams with weekly pipeline reviews, Menutes' meeting history creates a searchable record of all prospect interactions. Managers can quickly review recent calls to prepare for deal reviews without scheduling separate debrief meetings.
The Team plan enables sharing within the organization, so sales managers can review any team member's call recordings and summaries with appropriate access controls.
Tips for better results
Record from the start
Start recording before the small talk. Rapport-building conversations often reveal valuable context about the prospect's priorities and personality.
Keep your phone visible
In person, place your phone face-up on the table and mention you're recording. Transparency builds trust and prospects rarely object.
Review summaries before follow-ups
Before sending a follow-up email, check the AI summary for exact quotes and commitments. Referencing the prospect's own words increases response rates.
Share with the team same-day
Distribute call summaries within hours while context is fresh. This speeds up deal reviews and ensures team alignment on next steps.
Try Menutes free
5 hours of free transcription per month. No credit card required. Works for in-person and virtual meetings.
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